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Meet the

Replenium Team

With deep expertise in ecommerce, CPG, retail, technology, and analytics, the Replenium team has a stellar track record of building successful enterprises and industry innovations at scale.

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Tom Furphy

Chief Executive Officer (CEO)

Tom is the CEO of Replenium, where he is responsible for overall company vision, serving customers, working with partners, and delivering product to the market.

Tom is also CEO and Managing Director of Consumer Equity Partners, a venture development firm in Seattle, WA. He also serves as Chairman of Ideoclick, Inc., an ecommerce agency that helps over 200 manufacturers, including some of the largest household brands, go to market through Amazon and other key ecommerce platforms. He also serves on a number of public and private company boards and is a sought after speaker on the topics of retail innovation and ecommerce.

Previously, Tom was at Amazon as Vice President, Consumables and AmazonFresh, where he was responsible for building and running the company’s Grocery, Health & Beauty and AmazonFresh businesses.

Prior to Amazon, Tom was the founder and CEO of Notiva, a Software-as-a-Service collaboration platform for retailers and their suppliers to manage business-to-business transactions, which sold to Oracle. He broke into retail through various senior management roles at Wegmans Food Markets.

Tom is the CEO of Replenium, where he is responsible for overall company vision, serving customers, working with partners, and delivering product to the market. Tom is also CEO and Managing Director of Consumer Equity Partners, a venture development firm in Seattle, WA. He also serves as Chairman of Ideoclick, Inc., an ecommerce agency that helps over 200 manufacturers, including some of the largest household brands, go to market through Amazon and other key ecommerce platforms. He also serves on a number of public and private company boards and is a sought after speaker on the topics of retail innovation and ecommerce...

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Justin Leigh

Chief Product Officer (CPO)

Justin Leigh is co-founder and CPO of Replenium. Prior to Replenium, Justin worked in marketing strategy at Microsoft, where he was the Sr. Product Manager for the US launch of Microsoft Office 2007. He was responsible for partner marketing strategy for the US OEM sales channel. In this role, Justin managed partnerships and developed go to market strategies with hardware suppliers including Dell, HP, Sony, and Toshiba.

Prior to Microsoft, Justin was Amazon.com’s Sr. Product Manager responsible for CPG partner recruitment and online traffic strategy for Amazon’s consumable businesses. He was a key member of the Grocery store launch team, where he worked with manufacturer partners to leverage web assets across organizations and maximize return on traffic investment.

In these roles, some of the unique challenges of managing brands online became evident and led to the formation of Replenium's product offerings.

Justin Leigh is co-founder and CPO of Replenium. Prior to Replenium, Justin worked in marketing strategy at Microsoft, where he was the Sr. Product Manager for the US launch of Microsoft Office 2007. He was responsible for partner marketing strategy for the US OEM sales channel. In this role, Justin managed partnerships and developed go to market strategies with hardware suppliers including Dell, HP, Sony, and Toshiba.
 
Prior to Microsoft, Justin was Amazon.com’s Sr. Product Manager responsible for CPG partner recruitment and online traffic strategy for Amazon’s consumable...

Justin Leigh is co-founder and CPO of Replenium. Prior to Replenium, Justin worked in marketing strategy at Microsoft, where he was the Sr. Product Manager for the US launch of Microsoft Office 2007. He was responsible for partner marketing strategy for the US OEM sales channel. In this role, Justin managed partnerships and developed go to market strategies with hardware suppliers including Dell, HP, Sony, and Toshiba.

Prior to Microsoft, Justin was Amazon.com’s Sr. Product Manager responsible for CPG partner recruitment and online traffic strategy for Amazon’s consumable businesses. He was a key member of the Grocery store launch team, where he worked with manufacturer partners to leverage web assets across organizations and maximize return on traffic investment.

In these roles, some of the unique challenges of managing brands online became evident and led to the formation of Replenium's product offerings.

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John Webb
Chief Financial Officer (CFO)
John is our Group CFO. Prior to Replenium, John was an investment banker and ran his own registered investment banking firm, and laterly with investment bankers MC Square Capital based in Greenwich CT, where he focused on high growth companies. John was a Managing Director and investment banker with Barclays Capital, and over a career spanning 20 years with the firm he worked in London...

John is our Group CFO. Prior to Replenium, John was an investment banker and ran his own registered investment banking firm, and laterly with investment bankers MC Square Capital based in Greenwich CT, where he focused on high growth companies. John was a Managing Director and investment banker with Barclays Capital, and over a career spanning 20 years with the firm he worked in London, San Francisco and New York. John has served as Board Advisor to a number of growth companies. John has experience of working in London, New York and San Francisco. He is currently based in Greenwich, CT and Seattle WA.

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Umair Bashir
Chief Technical Officer (CTO)
Umair brings 20+ years of experience in Software and Product Development at some of the world's largest technology companies. He specializes in building and leading technology teams that have developed large scale web applications at Amazon, Microsoft and Groupon. Prior to Replenium, Umair was head of the technology team that built Amazon's Subscribe and Save program...

Umair brings 20+ years of experience in Software and Product Development at some of the world's largest technology companies. He specializes in building and leading technology teams that have developed large scale web applications at Amazon, Microsoft and Groupon. Prior to Replenium, Umair was head of the technology team that built Amazon's Subscribe and Save program and Recommendations engine. He worked on Display Ads platform for Microsoft and built Groupon's Goods technology stack. He loves diving deep and problem solving real world problems using technology.

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Paul Boyer
Chief Counsel
Paul brings a wealth of legal expertise and is a globally-focused technology executive and strategic legal advisor with extensive experience in digital commerce, mobile, IoT and international business. He enjoys finding creative, practical and efficient solutions to closing complex commercial deals that benefit all parties. He brings skilled leadership, sound judgment and balanced risk management to every engagement and has a strong...

Paul brings a wealth of legal expertise and is a globally-focused technology executive and strategic legal advisor with extensive experience in digital commerce, mobile, IoT and international business. He enjoys finding creative, practical and efficient solutions to closing complex commercial deals that benefit all parties. He brings skilled leadership, sound judgment and balanced risk management to every engagement and have a strong reputation as an innovative and valued partner who moves the business forward and builds lasting relationships.

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Jeff Williams
Head of Commercial

Jeff leads all relationships focused on strategic ecommerce auto-replenishment growth and expansion with new and existing clients. His role is to work with clients in advancing their offerings in shopper auto-replenishment systems, ensuring successful implementation, operations and expansion. 

Jeff has held a variety of executive-level commercial positions at Nielsen and Acosta Sales & Marketing, focused on US and global expansion within Retail and CPG across all... 

Jeff leads all relationships focused on strategic ecommerce auto-replenishment growth and expansion with new and existing clients. His role is to work with clients in advancing their offerings in shopper auto-replenishment systems, ensuring successful implementation, operations and expansion. 

 

Jeff has held a variety of executive-level commercial positions at Nielsen and Acosta Sales & Marketing, focused on US and global expansion within Retail and CPG across all traditional and specialty channels of trade, Amazon global, restaurant and out-of-home dining verticals, and ecomm pure-play. His background includes growth consultation within advanced analytics and innovation, data monetization and retailer collaboration strategies, market measurement coverage and expansion, white space growth strategies with new operating models and M&A.

Want to Join the Replenium Team?