This retail article covers the results of a 3,500-shopper research study on the propensity for auto-replenishment in shopping for food and beverage items.
Retailer and Brand Loyalty 4.0
The evolution of a loyal customer is constantly changing. Auto-Replenishment is the loyalty tool that only one retailer has harnessed to full capacity- Amazon. Amazon does it so well that it drives $1B a month in seamless, frictionless revenue.